Getting caught up with the idea of digital health unicorns isn’t sustainable, says Threshold's Emily Melton. Instead of focusing too much on valuations, startups should focus on getting capital to reach the next stage of inflection.
Going from zero to one client is difficult. You have a vision for something different and you must be persistent around that. Once I began to secure customers and word-of-mouth referrals, there was a groundswell of momentum to build on.
I had dedicated my career to innovating in healthcare so when this opportunity came along, I just knew it was the thing I had to do next.
Threshold Partner Heidi Roizen on preventing entrepreneurs from making the biggest mistake in down round negotiations.