Threshold Ventures' Managing Partner Emily Melton gives advice to young startups during economic uncertainty.
Going from zero to one client is difficult. You have a vision for something different and you must be persistent around that. Once I began to secure customers and word-of-mouth referrals, there was a groundswell of momentum to build on.
I had dedicated my career to innovating in healthcare so when this opportunity came along, I just knew it was the thing I had to do next.